Leesburg Area Chamber of Commerce

Family Business

How To Keep The Family Business Thriving

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By Arthur D. Levy, CPA
The RoArt Group, LLC

Difficulties faced by family can sometimes lead to their demise.  Stats tell us that the success rates of many entrepreneurial business is generally poor and estimates that 70-80% of all private businesses fail during the first 4-5 years with fewer lasting than 10% the last 10 years.  Family businesses stats tell us that fewer than 1/3 pass on to the second generation successfully.

So if you are the head of the family business, how do you control and manage the complexities of the dynamics of the family?

The key to a successful family owned business is not to let the business and the family destroy both the family and the family owned business.  As the Chairman of the Family Business Council of Greater New York, one of my members once told me “if we could run the business with our head instead of our heart, we have a thriving and successful family owned business for generations to come.”

Having worked with family owned business for many years, here are a few suggested guidelines you can follow to assure family business success.

To maintain continuity and run a successful multigenerational family business you must be proactive, not reactive at managing the family and the business.

Understand and know there will be reoccurring family business issues, most around the financial. As the family grows and matures, the issues will become more complex causing the financial issues to change as lives change.  This is common in all family owned businesses.

To manage the family business issues create a procedure that includes regular meetings with family members and bring in an outside and objective facilitator.

This procedure should reinforce key values that are most important to you and the family.  Family values can supersede rivalries, jealousies, and financial self interest.

Life is constantly changing. Changes in the family along with the evolution of the business creates a constant stream of the multigenerational family business issues that must be controlled and managed in order to keep the family business thriving.

If you would like more information about your family business issues, please contact Arthur@theroartgroup for a complimentary consultation.

Arthur D. Levy, CPA & Rosann Levy, The RoArt Group, LLC, Family Business Strategists, create strategies for small & midsize family owned businesses that address both family and business issues, enabling business growth, increased profits and continuity from generation to generation.   www.theroartgroup.com

Marketing Your Family Business Through Storytelling

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By Arthur D. Levy, CPA, The RoArt Group

When is the last time you have been mesmerized by a good story?  Was it a book you recently read?  Did a colleague who shared their family business success story compel you?  Regardless, stories can change our thought process.  It can make you look at your family business culture entirely differently.  We all have stories and family business stories can be compelling.  They can help attract new business, build trust and can turn prospects into customers/clients.

Stories can be a powerful tool for your family business. A good family business story motivates the next generation, your employees, connects with your customers/clients, your suppliers and even the media.  When using your story to communicate your brand, you create a strong personal connection among your listeners.  It can change opinions, and remove judgments.

reading-77167The story of the family business, from the founder to the current generation plays an important role in determining the success of the business.  The family business can distinguish and promote it’s longevity through their story.  They can share the folklore of the founder/s, learn why and how it started and verify the achievements, and failures.  The more stories shared the more benefits derived.

Storytelling also plays a part when the family business is transitioning from one generation to the next making the assumptions, values and artifacts even more important in articulating the family business culture through their story.  Learning the stories from the family business past can change the way the new generations will act when they take over and are faced with conflicts.

Most consumers prefer to buy from a family business that shares their story and their core values.  They prefer to align themselves with like-minded people.

With the internet being such an important part of marketing and branding your business it is also important to publish your story as a central part of your website including all of your marketing materials. When you tie in your history and your values and share it, your family business is sure to be a success and continue from one generation to the next.

Arthur D. Levy, CPA & Rosann Levy, The RoArt Group, LLC, Family Business Strategists, create strategies for small & midsize family owned businesses that address both family and business issues, enabling business growth, increased profits and continuity from generation to generation.   www.theroartgroup.com

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